Alison Lowe MBE discovered luxury, vegan fun fur brand FREED whilst working on a project with the High Commission of Canada and instantly fell in love with every piece in their collection. Now FREED is available in the UK for the first time, Alison shares her love for their cruelty-free coats.

FREED has a range of vegan and cruelty-free faux-fur outwear and accessories for the whole family. The collections come in delectable, vibrant colours of the most tactile, lush faux-fur, with an oversized style that really make you stand out, as well as, wrapping you in luxury.  The first time I touched a FREED coat, I realised that the quality is unrivalled by other brands on the market. From the luxury lining to the exquisite faux fur, every attention is paid to detail.

So I am really excited to hear that the brand is launching in the UK this October and can’t wait to discover the new collection. They are working with leading retailers in-store and online, which will ensure that customers in the UK, as well as internationally, can now get their hands on their vibrant, gender-free range.

Whilst the product is exquisite, the brand also has a rich history and back story. FREED is the in-house brand from manufacturing specialists, Freed and Freed, which was the mainstay of the Canadian garment industry for 100 years. Their sought-after expertise and technical capabilities led to the development and production of outerwear for heritage brands and major retailers around the world.

Female entrepreneur Marissa Freed is now the fourth generation leading the family business, and as the company celebrates its 100th anniversary she is driving the business forward with the launch of FREED, the company’s first in-house brand. Marissa is a powerhouse, balancing being a working mum with running the business and moving it towards more sustainable goals. I was captivated by her passion for her brand, love of fashion and intention to do good, by building a business with a purpose that considers the wider impact on the planet, community and industry as a whole.

Identifying that they still have a way to go to be perfect, Marissa is determined to make products that are better for humanity by considering all aspects of sustainable and recycled materials and dyes, and creating an inclusive workforce based on ethical working practices.

The brand’s focus on more slow and sustainable fashion has inspired FREED to partner with My Wardrobe HQ, meaning they are offering customers the chance to rent as well as buy their products.

Choose from the new Lily coat in Candy, a vibrant pink; or maybe the Riley coat in Cruz, the baby blue; or really stand out and get the Violet robe coat in Black Cow print. There are so many gorgeous pieces, I know I will want them all.


You can buy or rent pieces from the #BeFREED collection from My Wardrobe HQ here. Also, make sure to follow Freed and Freed, as well as My Wardrobe HQ on Instagram at @freedandfreed and @mywardrobe_hq.


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